2020-10-23
How should Chinese elevator companies implement the 2020 market strategy under the epidemic?
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- Time of issue:2020-10-23
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(Summary description)Affected by the global new crown pneumonia epidemic, the 2020 China International Elevator Exhibition, originally planned to be held in early May, has recently announced that it will be postponed to August 18-21. This may be the first postponement of the exhibition plan since the exhibition. At the same time, recent data released by the Government Procurement Information Network shows that under the dual impact of the epidemic + the Spring Festival, China's elevator procurement market in the first quarter of 2020 is also poor.
How should Chinese elevator companies implement the 2020 market strategy under the epidemic?
疫情之下中国电梯企业该如何实施2020年市场策略
How should Chinese elevator companies implement the 2020 market strategy under the epidemic?
(Summary description)Affected by the global new crown pneumonia epidemic, the 2020 China International Elevator Exhibition, originally planned to be held in early May, has recently announced that it will be postponed to August 18-21. This may be the first postponement of the exhibition plan since the exhibition. At the same time, recent data released by the Government Procurement Information Network shows that under the dual impact of the epidemic + the Spring Festival, China's elevator procurement market in the first quarter of 2020 is also poor.
- Categories:Company News
- Author:
- Origin:
- Time of issue:2020-10-23
- Views:0
Information
Affected by the global new crown pneumonia epidemic, the 2020 China International Elevator Exhibition, originally planned to be held in early May, has recently announced that it will be postponed to August 18-21. This may be the first postponement of the exhibition plan since the exhibition. At the same time, recent data released by the Government Procurement Information Network shows that under the dual impact of the epidemic + the Spring Festival, China's elevator procurement market in the first quarter of 2020 is also poor.
In view of the wide spread of the new crown pneumonia, the overseas market of China's elevator industry will face a greater blow; and in China, industry insiders predict that in 2020, elevator companies may continue to stage their "survival" true drama. According to the market reality in 2019 that the elevator industry mainly relies on projects such as social housing, hospitals, government, schools, etc., the development of China's elevator industry will still be difficult in 2020. While some elevator companies are facing the dilemma of "to be or not to be", other elevator companies like Guangzhou Shipyard International Elevator will adjust their market strategies to ensure business stability and to ensure a smooth passing through the traditional and difficult "Gengzi Year" ".
An analysis of the 2019 elevator market data recently released by the Government Procurement Information Network shows that in 2019, the national procurement of elevators was 7.66 billion yuan. In the five major market segments of social housing, schools, hospitals, government agencies, and real estate, the total purchase of elevators in social housing reached 1.587 billion. The total procurement of elevators in hospitals was 1.235 billion yuan, the total procurement of elevators by government agencies was 935 million yuan, the total procurement of real estate elevators was 788 million yuan, and the total procurement of school elevators reached 707 million yuan, becoming the core element leading the growth of the elevator market.
The global economy is gloomy, and economic observers are generally not optimistic about the development of China's real estate industry after the epidemic. In this context, domestic elevator companies, mainly Guangzhou Shipyard International Elevator, will continue to focus on government projects such as housing and hospitals in order to have better development opportunities.
Picture 1: Unmanned elevators in shopping malls under the new crown pneumonia epidemic
In terms of the market strategy of elevator companies, intensively cultivating key areas, forming a market layout of "key areas + peripheral radiation", thus forming a "point-surface-body" overall sales market pattern, or will become the most important elevator company in 2020. Safe first choice.
In fact, from the continuous decline of China's real estate market in the past two years, some market-forward elevator companies have begun to develop a relatively stable market layout, and have formed a stable market increase. As mentioned above, Guangzhou Shipyard International Elevator focuses on building market regions in Henan, Anhui, Guangdong, Guangxi, Sichuan, Jiangxi and other regions in the domestic market, and through deep cultivation of the provincial capital city as the center, the second and third-tier market fine layout market strategy , Has won the steady growth of the market. This is also confirmed by the ranking of elevator procurement in various provinces and cities in China in 2019. According to the news released by the government procurement information network, in 2019, Henan and Anhui ranked the top three in elevator procurement, and the Guangdong and Guangxi regions also ranked in the top ten.
In the special elevator market, new market growth points may appear in 2020. For example, in the field of marine elevators, Guangzhou Shipbuilding Elevator has always been an advantageous market. With the merger of South and North Shipbuilding, Guangzhou Shipbuilding Elevator may usher in new growth opportunities in the marine elevator market in 2020.
At the level of Chinese elevator companies going overseas in 2020, due to the sudden global epidemic, whether in Australia, the Middle East and other places where private elevators are mainly installed, or in Southeast Asia, Africa, South America and other regions, it has gradually become the spread of the epidemic. The hardest hit area. Elevator procurement in these regions accounted for most of the business share of China's elevator exports. Therefore, depending on exports to turn around, or elevator brands that used to be mainly overseas markets, the development in 2020 will face a greater development dilemma.
Based on the above analysis, in 2020, the elevator overseas market will be the cultivation market for future development, and the elevator companies with the overseas market foundation will be the complement to business development. The person in charge of Guangzhou Shipyard International Elevator said that, unlike 2019, in 2020, Guangzhou Shipyard Elevator will focus on service in the overseas market layout, especially in key traditional regional markets such as Southeast Asia, Australia and Africa. Optimize and strengthen regional brand influence.
From another perspective, "difficulties are opportunities". Actually, starting from February, the domestic elevator industry "seeking change" has been on the way during the high epidemic period: the continuous innovation of elevator IoT technology, replacing artificial artificial artificial elevator after-sales Services and new technologies such as elevator environmental disinfection equipment developed by the infectious characteristics of the new crown epidemic have gradually become the technological change point in the elevator industry chain.
In the market strategy of Chinese elevator companies in 2020: survival, stability, and technological innovation may become the main theme throughout 2020. Elevator manufacturing enterprises, mainly based on Guangzhou Shipyard International Elevator, also need to abide by the development laws of the industry and the economic environment; practice internal skills, steadily cultivate the market, improve service quality, and actively adjust market strategies at any time to survive. . (BM)
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